18 Clever Content Ideas for Your Website

17 Jan 2019

By Jodie Palmer

It can be difficult thinking of unique and interesting content for your website. By now we have all heard of the phrase “Content is King” and there is a reason why it’s so widely used online. Having a stunning website design isn’t enough nowadays, to build a successful website with a strong online presence, it’s key that you’re including high-quality, fresh content on a regular basis. Not only is this great for branding purposes as it establishes yourself as a reliable voice in your field, but it also has an immense impact on your site’s search engine rankings.

Here are a few of our favourite ideas to get you started…

Regular Series Features

A series is a great way to provide consistent content to your audience, it gives them something that they can expect and look forward to. The more consistent you are with your series, the more invested your readers will become which equals higher engagement and eventually returns for you. You could start by offering a tutorial every Tuesday or if you’re a baker for example, you could produce a piece of content every month relating to cake decorating techniques.

Customer Testimonials

Happy customers are your best marketing agents. Placing customer testimonials on prominent locations of your website is a great way to establish credibility and trust. You’re using real people to show success in your product or service. Remember, testimonials don’t always have to be text based. Why not introduce audio or visual formats onto your site? Seeing and hearing a customer talk about your product or service resonates more than just reading about it.

Trending Topics

Tap into current trends and conversations to easily produce content that is shareable across multiple platforms. This is a good way of reaching new audiences! For instance, if you’re an online clothes store and you notice everyone online is talking about the styles at the National Television Awards, it might be a good idea to write an article ranking the best dressed stars.

Step-By-Step/How-To Tutorials

You can create these tutorials on pretty much anything but try and put the focus on your own products or something that is related to your field, the more specific you can be the better. Go that extra mile by adding in images and videos of the process.


Infographics are the number one way to visually represent data. They are informative, aesthetically appealing and easy to share! If you’re thinking of making your own infographic, make sure to present your data in an original and interesting way that is sure to grab the user’s attention.

Your Predictions

Capture your audience’s curiosity with an imaginative prediction piece about your industry or a topic that is important to your users. For example, if you’re a digital design agency why not highlight your design predictions for the coming year.

Write a Post-Event Summary

Have you or your colleagues recently attended a conference, workshop or other training event?Take notes whilst you’re there then when you return to the office turn them into a post-event-summary. Don’t just recap the event, take what you learnt and present these in a way that your readers will learn and benefit from such as “7 Lesson Learned from Adobe MAX and How to Take Action on Them”.

Staff Highlights

People love to see other people! Highlight individual team members who make up your company. Use an interview format but make it more personable by letting the individual explain who they are, what their field is and what motivated them to work for your business. This is a great way to connect with potential customers as they get to see the faces behind the brand.

The “Hack” Post

Everyone runs into obstacles that they must overcome. Take a positive spin on this and share solutions to problems that you have noticed in your niche.

User Generated Content

Ask readers, subscribers and social media followers to submit videos, images, reviews, anything that is relating to your business and share this in your own content on your website.

Top 10 Lists

These are great pieces of content as they are a concise, to-the-point way of presenting relevant information. Choose a topic that will grab your audience’s attention. If your feeling brave you could even go for a top 100.


Checklists are simple to create and great for sharing. Create a rundown of requirements for a given task which readers can use for their own personal purposes. For example, if you are an online party shop, make a checklist of all the essential party items you need for a celebration to remember.


Provide a basic template outline for users to use for their own purposes. You could help clients identify their own buyer personas by providing them with a downloadable PDF template which they can print out and fill in. You provide the structure of the document which they can then easily fill in.


If your business hosts regular events, then having a calendar that updates regularly is a great way to keep your users informed and generate more content. No calendar on your website? Don’t worry, just do a month by month entry in your blog.

Create an eBook

Showcase your knowledge of a topic with an eBook. Users always appreciate interesting reading that they can download, and it’s a great way to build authority and engagement with your audience as well as driving traffic to your site. Make sure to include links to corresponding landing pages on your site so readers can inquire about your services when they are ready.

Sneak Peaks

If your business develops new products or refines its services on a regular basis then this is a great opportunity to provide a sneak peak for your users. Not only does this provide enough information to pique your audiences interest, it also shows that you are working on new things.


Podcasts are making a big comeback in popularity. These work best if you have content to share on a weekly basis. Recorded in an audio format, you can include interviews, reviews and discussions relating to your niche.

Company News

Posting relevant company news is a great way to let your audience know what you’ve been up to. So, if you have new products, events that you’ve attended, a new team member, a recent rebrand then share this with your audience.