How to Increase Your Website's Conversion Rate

25 Jul 2019

By Jodie Palmer

Getting traffic to your website is great, but what you really want is for that traffic to convert.

This is where conversion rate optimisation comes into play. But what is conversion rate optimisation and why do you need it?

It is simply a system for increasing the percentage of visitors to your website who complete a particular website goal. These could be things like:

·      Purchasing a product

·      Enquiring about a service

·      Requesting a quote

·      Signing up for a newsletter

·      Downloading a free e-book

·      Filling out a contact form

The whole process is focused around being able to get your customers to take the actions that will allow you to achieve one of the above outcomes.

Here are a few quick tips on how you can increase your website’s conversion rate today!

Grab yourself a free printable copy of our infographic here!