How To Write Evergreen Content
22 Aug 2019
By Anthony Armstrong
According to stats: over 3 million blog posts go live every day. That’s just blog posts, not to mention all the other types of online content. Standing out is harder than ever.
Luckily there is one type of content that can break through the noise and deliver long-term results. This is known as evergreen content.
Evergreen content is timeless. It won’t suddenly become irrelevant after a few weeks, months or even years. This means that it has the potential to drive traffic to your website for years to come.
Here are some tips that will help you get started with creating your own evergreen content.
Pick a content type
When creating evergreen content there are certain types of content that are not as likely to go out of season. The subjects covered in these pieces of content will continue to provide value for a long time. Here are a few examples to get you started:
Types of evergreen content
1. Tutorials and How-To’s
Everyone wants to know the answer to something at some point, right? And usually, it’s pretty rare that the answers to these “how to” questions change much over time. This makes how-to and tutorial style blog posts, videos and guides the perfect candidates for creating evergreen material. They are designed to guide the reader through a tricky subject they want to understand or master. Provide a step-by-step guide to solve their issue and establish yourself as an expert within the field.
We all use lists on a regular basis. They are easy for readers to digest and their simplicity makes them attractive to click on. Headlines such as “10 Hacks to Improve Productivity” and “30 Awesome Types of Blog Posts” are prime examples of list-style evergreen content.
3. Tips and Tricks
Tips and tricks never get old. Do the hard work for your audience and provide them with the golden nuggets of information they’re looking for all in one place. This type of content works really well in a list style format and if done well, it can be a piece that stays interesting for years to come.
Products and services that don’t often change are great for review style content. Try to focus on longer-term products rather than the latest piece of tech. It’s good to review the latest products, but be aware that when the trend dies down so will the number of people engaging with your content.
5. Q&A Interviews
Create authority in your industry by conducting an interview with an expert within the field. Some of the questions may be topical, however more often than not the interviewee will make larger points that have serious staying power. Give your interviewee plenty of opportunities to dig a bit deeper and uncover something that has lasting value.
6. History Of and Recaps
Content relating to history is about as evergreen as you can get! A good historical post can remain relevant for a very long time and you can always add to it as history is being written. Capturing the history of a company, product or even event can be a great way to attract new readers for a long time.
7. Jargon Busters
Jargon and definitions relating to different topics rarely change. Consider explaining industry jargon in a blog post. You could even create a glossary, giving your audience a place to go for all the definitions they need.
Compile a list of helpful tools and resources you can recommend to your readers. Introduce them to tools that they wouldn’t have otherwise known about or help them to decide between options they may have already been considering. Take this piece of content to the next level by adding a short review of each of the resources. The longer the list, the greater potential it has to help!
Do your research
If you want to write valuable content, then you need to be conducting research for each new topic you want to focus your content around. You may be an expert in your field however, it’s impossible to know everything in your niche. A well-researched piece of content will be perceived as more trustworthy than a personal opinion. You could even conduct original research to help your content stand out in the crowd. Conducting original research will also attract backlinks to your post, which is great for your SEO (Search Engine Optimisation).
Pick a target audience (and stick to it)
A lot of evergreen content is designed to attract beginners. No matter what the topic, there is always someone looking to start learning and this is where your evergreen content can come in! Tips and tricks, how to guides and tutorials are really successful content types because they align with what people are searching for.
Use representative visuals
Visuals aren’t always the easiest thing to choose, but we live in a visual world. Just look at some of the most popular social media platforms; Instagram, Facebook, YouTube and Pinterest. They’re all visual based. Ensure your images are appropriate by taking your own photos for tutorial and how-to style content. Take a look at free and paid stock photography websites to find images you aren’t able to photograph yourself. You can even get creative and easily design your own graphics using free online tools such as Canva.
Stay on brand
Your content needs to be in line with your brand voice. If created well, evergreen content will help to grow awareness around your brand and bring visibility. You want your audience to remember and associate your brand with the valuable content you’re providing. Try to design content around your niche focusing on key topics. Be sure to include content focusing on areas relating to your industry too. For example, if you sell boats, you can also create content around sailing, fishing, sea travels and so on.
Keep it up-to-date
Although evergreen content should be written to stand the test of time, make sure to revisit it every so often and update it. As new knowledge is formed around the subject, add these new insights to your content and keep expanding on it. Not only will this make the material more relevant and helpful to the users, but it also keeps search engines happy (and your rankings higher) as they like up-to-date content.
Don’t let it get lost
If you’re posting content regularly, it won’t take long for your evergreen content to get lost. A great way to stop this from happening is to link back to it in future pieces. You could even have a different section on your website for your evergreen content so that it’s always accessible.
It's not easy being green
Hopefully you now have some ideas on how to start creating your own evergreen content. Although it might be tempting to go away and create a forest of content all at once, try to resist.
Evergreen content is really powerful but, remember that the best content requires time and research to create. To start, pick one of the examples above and dig deep.
Aim to add value and be original. And keep in mind when creating your content, being genuinely helpful always stands the test of time.