Website Design Trends for 2019

04 Jan 2019

By Jodie Palmer

With the new year having just arrived, it can only mean one thing. It’s time to look at what design trends will make a major impact in 2019. 

In the world of web design there is always something new on the horizon, trends come and go as a response to technological and cultural changes. As a digital agency we make sure we keep up to date and evolve every year with the latest trends, this allows us to keep our work fresh and current for our clients. After all, 46.1% of people regard design as being important in determining the credibility of a company.

Take a look at some of our website predictions for 2019 onwards...

Dramatic Typography

Typography is always evolving. This year is no exception and there is going to be even more experimentation with using large, page dominating fonts, allowing brands to be much more expressive and creative with their websites.

2019 will also see the rise of brands turning to bold serif fonts for aspects such as headers and callouts.  Although sans is ideal for long bouts of website copy due to its clean readability, serifs have a lot of personality due to their decorative design, making them perfect for making a statement. If you want to be really bold, pick a serif with a vintage look and feel.

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Breaking the Grid

This trend has been slowly creeping in since last year and is one to try if you’re in favour of standing out from the crowd. We’re used to the concept of a grid. In design terms this is an imaginary plane with elements laid out on horizontal and vertical lines, where everything is lined up neatly and orderly. When the grid is broken, elements are pushed with little to no rules in a way that makes the grid feel less rigid. This style of design enables you to push boundaries, draw attention and experiment with asymmetry.

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Overlapping Design Elements

Fitting nicely with the trends of broken grids and asymmetry is overlapping elements. Although we still think that card-based design will remain a trend for 2019, following the law of uniformed connectedness, overlapping elements is a great way to visually link certain types of content on the page. This helps to bring visual interest, enhancing the overall aesthetic of the site.


More versatile and with bags of character, an illustration can work wonders for showing your brands personality and adding a unique flair to your website. Illustrations also work particularly well when you’re struggling to find suitable photographs as they avoid showcasing unrelated brands. With an overall abstract feel predicted to feature in all areas of design for 2019, there are sure to be plenty of expressive and allusive illustrations taking the place of corporate stock images.

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By Leo Natsume @leonatsume

Organic Shapes

Webpages are typically designed with very straight almost clinical lines, however moving into 2019 we will see the typical shapes (circles and squares) to be joined by more organic shapes and lines. These elements will take inspiration from natural elements and provide a website with a feeling of being human and alive due to their naturally imperfect and asymmetrical shape.

Sugar Landing Page by Eddie Lobanovskiy

Even More Video Content

We all know that video content is nothing new in web design, however what is new is that Google has moved towards mixed search page results. This means that video content is featured above standard web pages. Now’s the time to prioritize video in your website design, not only to offer content in the most convenient and shareable way, but also to make your page easily searchable.

Web VR and Video

Make way for a new type of content, the rise of Web VR and 360 videos. The possibilities of using immersive media in web design are really exciting, especially as we can embed some of these technologies into a standard web browser. One way in which brands can incorporate these unique and dynamic experiences are in the shape of virtual tours around showrooms.

Micro Interactions

Micro interactions play a huge role in user engagement and usability, they are the perfect way to convey meaning to your users about small changes or actions they have taken on your website whilst equally satisfying their desire for interactivity.

Using these small, subtle indicators in your UI is going to be an opportunity to help users better navigate your site in 2019. However, it is key to not over use or over complicate the design of user interactions to the point where they become too distracting to the user.

Reimagined Hero/Header Areas

Over the past few years most hero/header areas have consisted of a large image that spans the viewport, often with header text and a call to action on top. 2019 is the year that we will start to see more brands pull away from this typical layout and start experimenting by changing up the content, minimizing the area and using illustrations and typography to grab the viewers’ attention.

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