Why choose a Digital Agency over a Site Builder?
14 Feb 2019
By Jodie Palmer
If you’re looking for a new website for your business, you may be feeling a little confused with all the options out there. You’ve seen the adverts for popular site builders such as Wix, Squarespace and GoDaddy, but do you know the difference between one of these website builders and a bespoke website built by a professional digital agency?
Creating a good website is much more than uploading your logo, changing the colours and adding some content. To make an effective, profitable website you need to create an experience for your user. This requires a professional design, the latest SEO (Search Engine Optimisation), a good website infrastructure and industry experience.
Here are some things you should consider before committing to using a site builder.
Some do-it-yourself services are better than others at adding new features to use on your website, however they aren’t able to offer everything. Depending on your business, you may need specific functionality. Take a recruitment consultancy for example, they require a way for potential clients to submit their CV’s, the ability to list and manage vacancies and a facility to allow their partners to also list vacancies based on an internal vetting system.
This sort of functionality isn’t readily available on WYSIWYG (What You See Is What You Get) site builders. A custom website, on the other hand, doesn’t run into these types of issues. If a required function doesn’t exist, a digital agency can simply write one for you. As a client you can get exactly what you want.
BETTER SEARCH RANKINGS
SEO stands for Search Engine Optimisation and it’s a set of techniques that help websites rank higher in search engines such as Google, Bing and Yahoo. There are many different things that contribute to SEO, but one of the most important parts is your on-page SEO. This is simply the code and structure of the site and it has a large impact on the SEO-friendliness of your website.
When you use a site builder to create your website you have full control over the design, however the code for the website is created automatically by the site builder. A lot of the time these site builders will add in heaps of unnecessary, unstructured code onto the page, which is detrimental to your ranking. Custom websites are built from the ground up with on-page SEO in mind. Developers will ensure that the code of your website is clean, streamlined and structured correctly and that images are optimised to ensure you’re reaching your search ranking potential.
Wix.com offers approximately 500 templates that their customers can choose from, that sounds pretty good until you realise that around 110 million people are using these 500 templates. If you do the math that means 110,000,000 users / 500 templates = 220,000. As a result, if you use Wix to build your website, you are going to be using exactly the same template as 220,000 other people. Not great when you want your business to be unique and stand out. With a custom website an experienced designer will design a bespoke site around your business and the message you want to get across, rather than simply squeezing the business logo into a readymade theme. Customers want to know that they can trust you as a business, having a unique, on-brand website plays a huge role in this.
Being a digital agency isn’t just about the technical side of websites. We pride ourselves in building positive, long-term relationships with clients and offer expertise, support and advice throughout the initial website build and for as long as the lifetime of the site. Having a dedicated support team is essential for keeping your website running and up to date. Being able to easily get in touch with a designer or developer quickly over the phone sure beats waiting on hold for a support representative that has never seen your website before or waiting days for a support ticket to be resolved.
HIGH PERFORMANCE WEBSITES
How long would you wait for a website to load 3, 4, possibly 5 seconds? Having a slow website is bad for your visitors, sales and search engine rankings. Google knows how long it takes for your website to load and if that time is too long you will get penalised in the search engines and probably a few frustrated visitors along the way as well. With site builders, your website is sharing the same server with thousands of other websites. This results in less resources and slower websites for everyone. A large proportion of digital agencies who create custom websites will use a combination of dedicated servers and cloud-based technologies. This means that your website is quicker, will have a higher ranking in search engines and is less likely to be taken down as a side effect of other websites being attacked.
If you’re looking for a new website, want to update your current design or need help integrating with a specific service then we would love to here from you. No matter what your requirements or the size of your business Zogz are more than happy to work with you to achieve your goals.
Just fill in the contact form below or give us a call.